Music video

Thursday 7th Feb 2019

Purposes of Music videos
1. Extension of income
2. Visualise what they're saying in the lyrics
3. Entertainment 
4. To broadcast the song/video to a wider audience 
5. Establish a image
6. Promotional 
7. Availability of artist
8. Extension of outlets (music channels, direct DVD, websites, download)
9. Draws attention to music/song
10. Appeals to a visual audience 
11. Tells a story
12. Market and image

Artists Image:

The difference between Lady Gaga and Adele.
Lady gaga (in the picture we were given) wants to give off a more creative image and a more dramatic appearance and she looks more creative and artistic she also probably also draws in a more creative fanbase.
While Adele on the other hand looks quite "clean cut" and normal (which I think also describes her music style) and this image also draws in a certain type of fanbase; like in my opinion Adeles fanbase is a older audience compared the Gaga and I think she was marketed this way to keep a audience like this.

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